Work History of Kenneth W. Edwards

 

Work History of Ken Edwards

Here is where many people collapse. The "About Me" section, and like myself they may be are a little unnerved to write about who they are - good or bad. It just goes against our grain to toot our own horns. I hate it, but as person who is a marketeer and one who is looking for work, I am compelled to do this. So please forgive me if I sound boastful or self-centered (hopefully I am not). Saying all this , I completely understand that you must know who I am if you are to invest your time, money and resources in a new hire. So with that, I will write myself into explanation.

I will give a short overview of some of the creative aspects of who I am as a designer. I hope it helps explains to any potential employer or client just what my processes are and what's my modus operandi is for creating and plugging into the market's zeitgeist.

I refer to market zeitgeist because the "spirit of the day" changes like the wind at times, especially in today's economy of 2017. At the least, a graphic designer needs to understand the basics of the target markets, medias and media venues that they are designing for. For example, I've done work for the American Legion, which is an entirely different demographic than the graphical work done for a firm that manufactures skate boards. It also flows through completely different avenues of advertisement mediums.

Being able to adjust and shift, almost on the fly is a great attribute to have for a designer. It is not just the target audience one has to adapt to, but also one's own fellow collaborators that must be conformed to. Comprehending their inner design visions through words, drawings, photos and graphics or just your plain gut feelings is a vital part of getting the work done right and with promptness. Any company, no matter how large or small, needs their media department to be efficient. That's part of being a director and a graphic designer. I recognize this.

Further down this page, you will find more of who I am through the these three short sections.

  1. Work History
  2. Education
  3. Software Knowledge

Work History of Ken Edwards

I'll start where my first creative design was used for hire, Blue Oasis. It was a small construction firm in Harlingen, Texas back in the mid eighties. Here is where I was paid to use the special skills that I had learned both at home and in College - the computer. During college, I was sub-contracted to design and draw a large guitar-shaped swimming pool for a South Padre Island club. It turned out to be a great venture for all of us. Years later I was remembered and was hired full and then part time to allow for more college. The owner had purchased a Tandy TX1000 desktop machine with a digital pen plotter. My job was to design and layout complex building methods for construction, and to create sales material. Years later, I wound up taking complete charge of Blue Oasis until 1996.

In August of 1996, I set out on my own and began to spread my designing wings in the fertile land of creativity, southern California. As my own boss, I began to build steam and clients, but later I wanted to learn more software so I signed up for Platt College. There In 2001, I met Mr. Ron Blanchard. He had a production company and was a solid videographer and photographer. He put me to work as his graphics guy and there I learned more, especially dealing with other creative people and how to manage them.

c3media_logos

In 2006, Ron Blanchard Productions moved away to the Temecula, California area, a little too far for my commute. I had a chance to work for an established firm in Claremont, California. It was Pacific Advisors. They had a media company known as C3 Media. I had been given a test by them. If I passed it, I got the job. My task, using Photoshop, I was to make their plain C3 Media logo real. So I got to work. From various photographs from the internet, I parted out their logo piece by piece and assembled it. I guess they liked it - I got the job.

C3 Media is where I enjoyed work for the next two years. This was a financial, insurance and securities firm and my media work there reflects that. It was in the years 2007 and 2008 that the U.S. economy imploded. Firms where downsizing, merging or going out of business. Pacific Advisors merged with two other firms and then downsized. Layoffs were common in those days - I found this out directly.

In 2008, a small, young company in San Dimas, California was struggling with growing pains and needed to expand. This company was named Pro Manufacturing. It was a ground floor type of opportunity for me. They had sharp and honest owners who were overflowing with contagious enthusiasm and ambition. I applied and was hired to be their graphics builder and designer. There I designed shirts and jackets for the fishing, cycling, motocross and the racing industries . It was a good time with good people, but small companies have special challenges in bad economies. Losing half your sales force changes sales in a negative way. Little to no sales is bad. So myself and other personnel were laid off. Small companies and bad economies don't fare well for workers of any sort, but I stayed the course.

In 2010 I joined a former client from years past. He had his company in Costa Mesa, California. It is called Convenx. He specialized in marketing like a mini ad-agency. There I began to sub-contract out to him. The chemistry worked out so well that I was later hired full time. I learned more management and marketing skills from Convenx and my time there is a cherished one. Never had anyone appreciated my work such as the people at Convenx.

In 2016, my work was slowed dramatically. My wife became ill and needed at-home care from me. Convenx understood completely and augmented my work with others for ten months. In 2017, things were on the mend with my wife's health and I became free to re-enter the job market. Convenx had moved into another direction and for other industries such as S.E.O. and market content analysis with their graphical work scaled back.

For myself, I wanted to remain either what I was, a media director or a graphic designer. This is what I feel fulfilled with, and this is why you are reading my words here.

Below are snap-shots of time.

  1. 2010 – 2017 Globex, Inc. (Convenx) Costa Mesa, California.
    Art & Media Director for Print & Web Materials:
    Designed and produced printed materials and website graphics for a wide spectrum clients. My main task was to create organize people to projects and create graphics, ads and images for the internet and print.

  2. 2008 – 2010 Pro Mfg. San Dimas, California.
    Graphic Designer and Producer:
    Designed and produced clothing apparel for racing, fishing and various sports. Also created printed material such as brochures, magazines, newspaper ads, web graphics, logos, print labels, reconstruction of photo stills.

  3. 2006 – 2008 Pacific Advisors/C3 Media Claremont, California.
    Graphic Designer and Producer:
    Designed and produced printed material such as brochures, magazines, newspaper ads, web graphics, logos, print labels, reconstruction of photo stills and the involvement of numerous still and video productions for a financial firm.

  4. 2001 – 2006 Ron Blanchard Productions Ontario, California.
    Graphic Designer, Video Editor and Photographer:
    Specialized Graphic and video editing. Designed and built CD ROM based marketing ads and training material Director and with Photoshop. Enhanced video with created graphics and animation for retail production projects.

  5. 1996 – 2001 Edwards Media Ontario, California.
    Media Graphics Producer and Consultant:
    Constructed graphical user interfaces (GUIs) and interactive CD-ROM based multimedia software. Augmented photo stills and other static images for video inserts. Participated in numerous video and animation production projects.

  6. 1989 – 1996 Blue Oasis, Inc. Harlingen, Texas.
    Construction Designer and Graphics Marketer:
    Designed and construction blueprints and conceptualized art materials Lead and managed small advertising team to plan, design and implement marketing for small business. Produced various marketing graphics for advertisements such as printed materials for publication as television collaterals.

     

Work History of Ken Edwards

There were no dedicated schools or classes in computer oriented, graphic design until the mid 1990s. My schooling started earlier than that, with text driven C.A.D., mechanical pencils, plastic protractors...

Tandy 1000

... and a lot of clear and brown bits of eraser debris. Our school's only computer, a Tektronix 4050 which ran Computervision if I recall, was an early genesis of today's systems. From that point on, I knew computers would be part of my life - sometimes too much. In fact, my wife threw her shoe at mine back in the nineties when I was building my first website. That shoe left a seven inch black streak across the side of the CPU case. Note to self: spend more time with the wife than with the computer.

From my early life until today, I have had a well balanced education through proper institutions and real life experiences outside the structured venues. Living in other countries and traveling around the world has had a major influence on my art, design and imagination. It has enhanced my work to a level that I do not think any educational facility has, yet I've had years and years of that as well. So yes, for a person who creates and also reflects the creations of others through a medium, I am well versed at it. My medium of choice just happens to be a computer.

Art, design and computers have always been a part of my education in one form or another. At Texas State Technical College, it was mechanical drafting and mechanical design. At Texas Pan American University, it was art, art history and art theory. At Platt College, it was computer graphics and computer creative software implementation of one's arts and designs via software.

My managerial roles and duties, combined with the typical on the job experiences has filled in any educational gaps that where needed. What has all this produced? I believe it's help make a well rounded, graphically oriented producer and a manager who can bring out the best in others.

Going forward, my Education facilitates software programs such as VR (virtual reality) and AR (augmented reality). Other vectors of education for me are higher interactive programs that immerse and even engulf the user into being part of the graphics and controlling situations on the fly.

  1. 2000 Platt College, Ontario, California
    California State Certificate, Multimedia
    Design and build CD Rom, kiosk, web animations and interactive touch screens.

  2. 1999 – 2000 Platt College, Ontario, California
    Associate of Arts Degree, Graphics Design
    Learn application of graphic media through computer based software. Produce media via computer.

  3. 1986 – 1989 Pan American University, Brownsville, Texas
    Bachelor of Arts Degree, Art
    Learn history, concepts and meanings of art. Learn the communication of art through today’s mediums.

  4. 1980 – 1982 Texas State Technical College, Harlingen, Texas
    Associate of Science Degree, Drafting and Design Engineering
    Learn hand and CAD blueprints that related to mechanical engineering. Build and apply these drawings
    to industry standards.

     

 

Work History of Ken Edwards

My views, experience and knowledge on software and their use in graphics.

Photoshop is by far the most useful tool known to a graphic designer. The next would be the digital photograph of an image. Graphics wise, if one can be a master at augmenting, manipulating and altering a photograph through Photoshop, then 90% of task has been met in most types of marketing - anywhere. What is being done is changing a still reality, or even creating it via graphical software to draw in sales. Other than video or 3D, if you have a poor "Photoshopper", you have a poor foundation for marketing.

Connect the dots. Marketing is simply attracting people to consider a sales exchange with you. A sales exchange is when they buy from you and this is the primary goal of a company. Marketing draws people to you for that consideration of a sales exchange. The DNA of human beings is innately attracted to pretty objects through emotions. A Photoshop master makes pretty objects like a grand wizard casts spells. Every single still marketing piece on the planet in 2017, has been Photoshopped to some degree or another. When you don't detect that, then it's a good Photoshop job.

To the graphic designer, other media software programs are important, but any experienced computer graphics person can pick-up and learn most software rather quickly, even though it uses different aspects of the creative mind.

Throughout my graphics career I've used every imaginable software one could conceive, and I even became quite proficient at some. Those include the usual suspects, and many more. But anyone to claim that they are masters of even experts at ten to twenty different programs is verging on the unbelievable, especially when that person is under twenty five years of age.

What about me? What am I good at? When you have a chance, please refer to my work on this website.

    Capabilities:

    • Mock-up Layouts of All Variations
    • Branding & Image Development
    • Character Design
    • Media Kits
    • Advertising -- Online & Print
    • Electronic Publication Design and Layout
    • High Resolution Image Editing, Retouching, Restoration & Color Correction
    • Print Publishing & Layouts
    • Packaging Design and Mock-up
    • Technical Illustration
    • Graphic Design & Production
    • Web Design & Development
    • Online Animation

    Software Mostly Utilized:

    • Adobe Photoshop CS - CC
    • Adobe InDesign CS - CC
    • Adobe Illustrator CS - CC
    • Adobe Premiere CS - CC
    • Adobe InDesign CS - CC
    • Adobe Dreamweaver CS - CC
    • HTML, CSS, Java
    • Adobe Acrobat CS - CC
    • Adobe Encore CS - CC (most video editing software)
    • Adobe Audition CS - CC
    • MS PowerPoint & other MS Office Applications
    • other lessor known...

Thank you for viewing. -KWE

Ken's Letters of Recommendation

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Solitary trees, if they
grow at all, grow strong